UPLIFTING WOMEN ONE BRA AT A TIME.
Over 25 Years of Bra Excellence
At AAi, we believe your bra has the power to lift you physically and emotionally. For over 25 years, our customer-obsessed team has spoken with thousands of women of every age, shape, and size. We understand the ever-changing female form and design bras to make women feel confident and comfortable.
We listen to women. We meet them where they are and help them look and feel supported and confident. A good bra has the power to do that.”
Ariela Esquenazi, Founder and CEO
PROVEN BRANDS FOR EVERY STYLE, SIZE & BUDGET
Fresh, Forever Favorites
With a legacy dating back to 1851, Fruit of the Loom is a worldwide icon among American clothing brands. We exist to brighten the world for a bolder, better, more fruitful tomorrow.
Writing A New Underwear Story
Sexiness isn't one-dimensional - it's a voice, it's a feeling, it's a technicolor mirror that reflects whoever is holding it. With you, we're rewriting the American underwear story - in full-spectrum color.
Maximum Uplift. Minimum Prices.
Smart&Sexy uplifts women in all their imperfect, perfections. Intimates that inspire bodies to feel desirable and bold at accessible prices.