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UPLIFTING WOMEN ONE BRA AT A TIME. 

Over 25 Years of Bra Excellence

At AAi, we believe your bra has the power to lift you physically and emotionally. For over 25 years, our customer-obsessed team has spoken with thousands of women of every age, shape, and size. We understand the ever-changing female form and design bras to make women feel confident and comfortable.

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We listen to women. We meet them where they are and help them look and feel supported and confident. A good bra has the power to do that.”

Ariela Esquenazi, Founder and CEO

PROVEN BRANDS FOR EVERY STYLE, SIZE & BUDGET

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Maximum Uplift. Minimum Prices.

 

Smart&Sexy uplifts women in all their imperfect, perfections. Intimates that inspire bodies to feel desirable and bold at accessible prices.

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Every Kind Of Curvy

Ahead-of-the-curve bras with a passion for fashion and fit, for every kind of curvy woman.

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Feel Good

Established before women had the right to vote. Trusted by generations for affordable, everyday comfort.