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UPLIFTING WOMEN ONE BRA AT A TIME.

Over 25 Years of Bra Excellence

At AAi, we believe your bra has the power to lift you physically and emotionally. For over 25 years, our customer-obsessed team has spoken with thousands of women of every age, shape, and size. We understand the ever-changing female form and design bras to make women feel confident and comfortable.

We listen to women. We meet them where they are and help them look and feel supported and confident. A good bra has the power to do that.”

Ariela Esquenazi, Founder and CEO

PROVEN BRANDS FOR EVERY STYLE, SIZE & BUDGET

Fresh, Forever Favorites

With a legacy dating back to 1851, Fruit of the Loom is a worldwide icon among American clothing brands. We exist to brighten the world for a bolder, better, more fruitful tomorrow.

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Writing A New Underwear Story

Sexiness isn't one-dimensional - it's a voice, it's a feeling, it's a technicolor mirror that reflects whoever is holding it. With you, we're rewriting the American underwear story - in full-spectrum color.

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Confidence from within and underneath

Smart&Sexy uplifts women in all their imperfect, perfections. Intimates that inspire bodies to feel desirable and bold at accessible prices.

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Every Kind of Curvy

Ahead-of-the-curve bras with a passion for fashion and fit, for every kind of curvy woman. Full figure and full bust bras up to J cups.

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For every version of you

Home of the game-changing, famously comfortable thong, Hanky Panky is loved by celebrities and stylists, sold in over 70 countries, and relied upon by millions of fans.

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