Uplifting Women. One bra at a time.

At AAi, we believe your bra has the power to lift you physically and emotionally. Or not. That’s why, for 25 years, our bra-obsessed team has spoken with thousands of women of every age, shape, and size. And we have designed bras that improve how women feel about themselves.

Proven Brands for every Style, Size, and Shape

Our feelings aren’t hurt if you don’t recognize the name AAi. But you know our brands, which are as diverse as the women we serve across the globe. 

Celebrating brains and beauty. Because women shouldn't have to sacrifice comfort to feel sexy.

Ahead-of-the-curve bras with a passion for fashion and fit, for every kind of curvy woman.

Established before women had the right to vote. Trusted by generations for affordable, everyday comfort.