Uplifting Women. One bra at a time.
At AAi, we believe your bra has the power to lift you physically and emotionally. Or not. That’s why, for 25 years, our bra-obsessed team has spoken with thousands of women of every age, shape, and size. And we have designed bras that improve how women feel about themselves.
Proven Brands for every Style, Size, and Shape
Our feelings aren’t hurt if you don’t recognize the name AAi. But you know our brands, which are as diverse as the women we serve across the globe.
First and foremost, we listen to women. We meet them where they are and help them look and feel supported and confident. A good bra has the power to do that.”
– Ariela Esquenazi, Founder and CEO
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