Ariela & Associates International includes designers, product developers, and sourcing experts. More importantly, most of us are mothers, daughters, sisters, and friends. And, of course, we wear bras (most of the time).

All of us share a commitment to creating products that are functional, beautiful, and affordable. Because women shouldn’t have to “Pick Two.”

Our Bra-losophies

Founder's Note

At 27, with just $15,000, I started my own company. At that time the bra and panty business was dominated by large corporations. As a disrupter, I didn’t want to choose between comfort and style. And I didn’t think other women should have to either.

Today AAi employs 120 passionate individuals in New York, California, Arkansas, and Hong Kong. Meet some of the team behind that success.”

– Ariela Esquenazi

Founder & CEO

Karin

VP Sourcing & Product Development

Mantra:

Favorite bra:

Wire-free or bralette, but on the weekend, just a sports bra.

"The average bra has 18-20 different components. It’s my job to make sure we source the best materials for the best end product."

Jeannette

VP of Design

Mantra:

Favorite bra:

Unlined underwire

"If I wouldn't wear it, I don't design it."

Melissa M.

VP of E-commerce

Mantra:

Favorite bra:

"Women want to feel good, and how they feel in their bra is part of that. It's my job to make sure we are listening to women."

Smart & Sexy unlined mesh bra on weekdays. Sports bra, lightly lined, or unlined on weekends.

Suzanne

VP of Merchandising & Licensing

Mantra:

Favorite bra:

"My passion is curating the perfect choices for women, so shopping is easy."

Weekdays: T-shirt bra (one of ours of course)

Weekends: FotL spaghetti strap sport, low impact

Melissa C.

VP of Sales

Mantra:

Lightly lined underwire with full coverage or a high-impact sport bra that prevents bounce

Favorite bra:

"I work with our retail customers every day to help them build their businesses, because when they win, we win."

Evora

VP and Co-Founder of Curvy Couture

Mantra:

Favorite bra:

"I am obsessed with creating and perfecting the world’s best bras for curvy women.

Tulip Lace