Founder's Note

At 27, with just $15,000, I started my own company. At that time the bra and panty business was dominated by large corporations. As a disrupter, I didn’t want to choose between comfort and style. And I didn’t think other women should have to either.
Today AAi employs 120 passionate individuals in New York, California, Arkansas, and Hong Kong. Meet some of the team behind that success.”
– Ariela Esquenazi
Founder & CEO







Karin
VP Sourcing & Product Development
Mantra:
Favorite bra:
Wire-free or bralette, but on the weekend, just a sports bra.
"The average bra has 18-20 different components. It’s my job to make sure we source the best materials for the best end product."
Jeannette
VP of Design
Mantra:
Favorite bra:
Unlined underwire
"If I wouldn't wear it, I don't design it."
Melissa M.
VP of E-commerce
Mantra:
Favorite bra:
"Women want to feel good, and how they feel in their bra is part of that. It's my job to make sure we are listening to women."
Smart & Sexy unlined mesh bra on weekdays. Sports bra, lightly lined, or unlined on weekends.
Suzanne
VP of Merchandising & Licensing
Mantra:
Favorite bra:
"My passion is curating the perfect choices for women, so shopping is easy."
Weekdays: T-shirt bra (one of ours of course)
Weekends: FotL spaghetti strap sport, low impact
Melissa C.
VP of Sales
Mantra:
Lightly lined underwire with full coverage or a high-impact sport bra that prevents bounce
Favorite bra:
"I work with our retail customers every day to help them build their businesses, because when they win, we win."
Evora
VP and Co-Founder of Curvy Couture
Mantra:
Favorite bra:
"I am obsessed with creating and perfecting the world’s best bras for curvy women.
Tulip Lace