Smart & Sexy offers boutique lingerie at affordable prices. Gorgeous and comfortable bras and panties for everyday wear to make women feel special, for themselves. Smart & Sexy also offers luxurious sleepwear, supportive and flattering swimwear, and comfortable, smoothing shapewear. For every Smart & Sexy garment sold, we make a donation to an organization that empowers and supports women.

Fruit of the Loom represents great value and comfort and is a brand that AAI has licensed since 2002. The Fruit of the Loom customer is fiercely loyal, returning again and again, making numerous bra styles number one in their category nationwide.



"Our diversity of brands represents the diversity of women,

from sexy to sporty for woman of all ages and all sizes.

We try to tap into their heads and their hearts

to help them look and feel beautiful."

~Ariela Balk, AAI CEO

A fresh collection by Fruit of the Loom is young and fun but always mom approved. Introduced in 2005, a fresh collection offers cool colors and prints in affordable and trendy bras, panties, and loungewear.

Bestform is all about casual, comfort and cotton and is a brand that AAI has licensed since 2014.